In this episode of the Duct Tape Marketing and advertising Podcast, I interview Steve Miller. Meetings & Conventions Journal calls Steve Miller the Thought Gentleman for his unconventional, edgy, no-spin method to advertising and marketing and branding. He is the creator of the Amazon #1 bestseller, “UNCOPYABLE: How to Build an Unfair Gain About Your Levels of competition.” Steve’s speaking and consulting consumers have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Plane, Starbucks, Philips Electronics, and the prestigious TED Conference. We’re speaking about his most recent reserve — Stealing Genuis: The 7 Amounts of Adaptive Innovation.
Enhancement is not innovation and innovation is important if your intention is to endure in today’s enterprise environment. Fixating on enhancement in today’s globe is a harmful path—one that eventually prospects to commoditization and irrelevance. In this episode, I speak with creator, Steve Miller, about innovating in today’s business world by building potent, uncopyable experiences for your target purchaser.
Issues I inquire Steve Miller:
- [2:34] What does ‘Stealing Genuis’ mean?
- [6:29] What is adaptive innovation?
- [9:39] How do you suggest men and women?
- [14:43] What are some of the techniques to know if a thing progressive is going to be a significant danger and not turn off customers?
- [16:23] Do you have a couple of examples of companies that you feel are just routinely excellent at innovation?
- [19:06] In which can far more people find out about you and your do the job?
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This episode of the Duct Tape Advertising Podcast is brought to you by the HubSpot Podcast Community.
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