Marketing is Never One Size Fits All

Latonia Kimberly


Advertising and marketing is never ever a single dimension fits all. Drinking water Good quality enterprises require to seize the prospect to develop as far more family members concentration on good quality h2o.

Here’s the Tale

There’s an previous tale about two footwear salespeople who were despatched to a tropical island:

Just after paying a day strolling all-around the island searching for possibilities, the very first salesperson emailed the residence office: “Sending my samples again ASAP. No one below wears shoes.”

The next salesperson also put in the day hunting for buyers. Returning to the lodge that night time, salesperson number two also despatched an electronic mail: “Send me additional samples ASAP. No a person right here wears footwear!!”

As we move into the post-pandemic earth, the water high quality sector is poised to proceed expanding.

Transferring Ahead

Simply because of Covid’s consequences on our life – sheltering-in-area, actual physical distancing, diminished vacation, various shelling out priorities and more – purchaser behavior have adjusted. Numerous owners have produced enhancements in their households, which consists of increased high quality drinking water and air solutions. But other family members have not taken the phase.

What we figured out above the earlier handful of several years is that 24/7 obtain to good quality h2o is a major precedence.

Numerous dealerships are hunting for approaches to regulate their companies to fulfill freshly accessible potential buyers with great new units.  Aside from the attempted and correct, there are new choices in direct generation. Search for upgraded engineering, which includes straightforward-to-build postcard advertising, zoom appointments, new automation technological know-how, and mobile applications.

Possibility for Growth

The base line of this post is that if your water quality company manufactured it by way of the hard occasions, it can go as a result of the roof now.  There is so substantially nationwide interest on drinking water top quality and the age of institutional drinking water devices. It turns into just about every homeowner’s, each individual parent’s personalized responsibility to insure quality drinking water for their people from a individual POE or POU standpoint.

I am personally on the lookout ahead to the future WQA Conference this April. We’ll be in Booth 857. It will be terrific to see the latest products and solutions and services in water therapy

Stay safe and balanced and at the exact time focus on keeping your business moving forward in a favourable route. Soon after all, as the next footwear salesperson discovered at the starting of this publish, if the shoe fits, put on it.


Reprinted from Drinking water Top quality Merchandise Journal, Facts Dale’s Marketing Column – March 15, 2022



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