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What to consider when redesigning a website

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Freshen-up or complete makeover?

Is your website feeling a little stale and outdated? Perhaps your sales are stagnant? If you answered yes, it might be time for a website redesign. And while redesigning a website might seem daunting, with the right pre-work and a solid plan, any small business owner can reap the benefits of a website overhaul.

A website redesign can help you breathe new life into your website, revive your sales, and bring you new clients.

However, there are a few key things to consider before you embark on a website redesign journey.

In this article, we’ll cover:

Let’s get started!

When is the right time to redesign your website?

First, let’s talk about timing. Redesigning a website is an investment in your business — an investment of time and, often, money. So you want to be sure now’s the time for a website redesign. Take a

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business

Side hustle to selling vintage designer purses full time

By Latonia Kimberly 7 days ago

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Occasionally, Nica Yusay’s on the web vintage purse retail store, FashioNica, sells out so quickly that she thinks you can find a glitch on her site.

A lifelong thrifting fanatic, Yusay created a talent for discovering large-finish purses at a fraction of their retail benefit from a younger age. She accrued her individual assortment in excess of the years, but under no circumstances imagined she could make dollars from her ability — until her fiancé proposed she make a company out of it.

In January 2021, Yusay took the bounce, expending $15,000 on luxurious purses she supposed to resell on internet sites like Poshmark and Depop. She also posted a video on TikTok about negotiating rates with buyers, which went viral: Yusay says she acquired 10,000 followers just about immediately. The online video now has virtually 3 million sights.

After six months of rising curiosity, Yusay established a Shopify

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business

The Return of Experiential Marketing

By Latonia Kimberly 1 week ago

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With the pandemic continue to fresh in the minds of several, it can be tough to feel that live activities are starting off to appear back again. And even though the previous two decades have aided digital marketers just take the following move with on-line marketing and advertising, you will find continue to a little something to be mentioned for that to start with-hand, in-person item working experience.

But, you could be asking yourself, is that one thing persons will be fascinated in following two a long time of on the net-only gatherings?

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business

Prepare for hard times if you’re starting a business, and be brutally honest with yourself

By Latonia Kimberly 1 week ago

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Commencing a new organization can be enjoyable, terrifying, and an chance for an entrepreneur to generate a tangible variation of their goals. Even so, it can also be a slippery slope as creators of startups check out to manage the organization though retaining their own funds afloat.

“The money is the funds. You have to manage your individual finances to handle the business enterprise,” claims David Deeds, Schulze Professor of Entrepreneurship at the University of St. Thomas Opus College of Business in Minneapolis. “It’s all about the dollars stream. Your particular funds will have to be lessened to make the payments for the enterprise. What you have to have to do is imagine about what your every month outflows are and minimize those without the need of sacrificing the company.”

Deeds, who is also editor-in-main of EIX, the Entrepreneur and Innovation Trade, which is a funder of Up

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business

Industrial policy options for southern Africa

By Latonia Kimberly 1 week ago

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There is a need to transform the fundamental economic rules of the economies in southern African international locations to tackle the persistent worries of significant poverty and unemployment.

Two of the region’s tactics are the Southern African Development Community’s Vision 2050 and its Regional Indicative Strategic Progress Prepare. These emphasize technology as a way to guide financial expansion equitably and sustainably in a rising industrialised location.

But, in our view, these ideas are not plenty of. Historic drivers – this sort of as very poor governance and the legacies of colonialism – have saved the region’s potential locked in destructive cycles. It is accurate that the want for industrial transformation exists. But the practicalities are not linked with true purchase-in from ability brokers. The result is very low stages of implementation.

The Southern African Growth Group has set by itself the purpose of emulating the substantial-growth economies of

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business

The Big Business of Burying Carbon

By Latonia Kimberly 1 week ago

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Applicants for EPA carbon-storage permits need to persuade the company that they can comprise both of those the plume of injected carbon dioxide and a secondary plume of saltwater that the CO₂ displaces from the rock—what drilling engineers connect with the stress pulse. The EPA demands evidence that neither plume will contaminate ingesting drinking water while a job is running and for a default period of 50 years following CO₂ injection stops—but the company can decide to shorten or lengthen that for a particular job.

Stream employs a well-heeled team, including oil market veterans and a former leading EPA official, to shepherd the permit software, which was submitted in October 2020 and which continues to be, approximately two decades later, beneath agency overview. Inside his firm, Stream dubbed the carbon-storage perform Undertaking Minerva, following the Roman goddess of knowledge (and at times of war).

Heading up the

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business

The Ultimate Branding Checklist: How To Create Your Branding Strategy

By Latonia Kimberly 1 week ago

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The Ultimate Branding Checklist Does your business have a unique branding strategy?

Or did someone just create a logo on Fivvr?

If you fail to develop your brand, your offering can become an undifferentiated commodity or be driven out of a specific market category if customers prefer and purchase other brands.

By creating shorthand messages about your business, your audience immediately recognizes and remembers it over time. So your brand cuts through message clutter because it provides a familiar hook.

Brands consist of:

Intangible elements such as promises related to your organization’s specific personality, positioning and emotion.
Tangible elements like identifiable symbols in text, visual and/or audio.

In a message-stuffed environment, your brand sets your business apart from the competition across the entire customer experience by providing customers with the following:

Build trust based on consistent performance;
Create emotional connections rather than rational ones; and
Promise your customer that your products and

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business

Become a Digital Marketing Professional (in 2022)

By Latonia Kimberly 2 weeks ago

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How to Become a Digital Marketing Professional

Have you at any time imagined about setting up a element-time occupation in electronic marketing and advertising? If you are an lively person of social media and you invest a large amount of time on Fb and Twitter, chances are, you’d know the basic principles.

Digital promoting is a large discipline, which suggests there are several parts for individuals can pick their job. Just before I go even further, permit me clarify what digital promoting is particularly for all those who are not online-savvy.

Digital advertising is a way of attracting, partaking, and converting the prospective buyers into buyers employing content material, paid adverts, and outreach strategies.

The subject, nevertheless, is what you can do to turn out to be a electronic marketing experienced, which suggests, it does not always instruct how to do digital internet marketing. If you want to master how to get started with electronic advertising

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business

Euro zone business activity contracted in July as price rises bite -PMI

By Latonia Kimberly 2 weeks ago

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A symphony of mild illuminates the south facade of the European Central Lender (ECB) headquarters in Frankfurt, Germany, December 30, 2021. REUTERS/Wolfgang Rattay

Sign up now for Free of charge unlimited entry to Reuters.com

LONDON, July 22 (Reuters) – Euro zone company activity unexpectedly contracted this thirty day period thanks to an accelerating downturn in producing and a close to-stalling of services sector development as burgeoning prices pushed buyers to minimize back on expenditure, a study showed.

S&P Global’s flash Composite Purchasing Managers’ Index (PMI), observed as a superior gauge of general financial wellness, fell to 49.4 in July from 52. in June, very well underneath all forecasts in a Reuters poll that had predicted a more modest dip to 51..

A looking through under 50 implies a contraction and July’s preliminary estimate was the lowest due to the fact February 2021.

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business

THE Top 11 Digital Transformation Influencers, Thought Leaders, Writers and Experts to Follow in 2022

By Latonia Kimberly 2 weeks ago

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by using IA: Smart Automation Community

Major 11 Electronic Transformation Influencers 11 DX imagined leaders, writers and professionals to observe in 2022

Remaining up-to-day on the most current electronic transformation (DX), RPA, intelligent automation and organization information developments can be exhausting. However, as the electronic transformation “thought leader” arena becomes a lot more and much more crowded, successfully determining voices that are both equally trustworthy and resonant can be tough.

To enable you break as a result of the noise, we curated this checklist of the major 11 influencers in the digital transformation space. While some of these folks are properly-recognized names, other people are on the rise. Our aim was to build a well-rounded listing that integrated a blend of tech visionaries, pragmatic operational perspectives, digital leadership authorities and editorial POVs.

Brian Solis

Twitter: https://twitter.com/briansolis

Linkedin: https://www.linkedin.com/in/briansolis/

Site: https://www.briansolis.com/

Youtube: https://www.youtube.com/briansolistv

Concentration: futurism, shopper practical experience, scaling innovation,

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