Couple matters are as helpful to a company as shopper opinions. Following all, if you know what your prospects feel about you or your solution, you can a lot more conveniently shift in a route that fulfills your concentrate on market’s would like and demands.
Domo has a quite superior idea as to what its clients imagine about its platform thanks—in section, at least—to TrustRadius, an corporation that compiles assessments of software program answers so that company leaders can make much more knowledgeable know-how paying for choices.
But that’s not all TrustRadius does. It also doles out assessments-based awards each and every May perhaps. And in 2022, these awards came early and normally for Domo, which won throughout three crucial types: Enterprise Intelligence, Embedded Company Intelligence, and Info Discovery & Visualization.
How did Domo’s vice president of buyer good results, Robert Davy, choose the information? I cornered him and located out.
Q: I guess the noticeable first question is: What’s your original reaction to Domo winning so a lot of awards of this mother nature?
A: Very well, it’s far more validation of the platform and how our prospects are participating with it. The awards are centered on opinions from consumers and the benefit that they are deriving from working with our system, whether it be for business intelligence or interacting with their facts.
But possibly the most significant point we do is travel insights by creating our customers’ data actionable. To me, which is unlike a whole lot of other BI tools that I have witnessed. With Domo, you are capable to integrate, normalize, and rationalize hundreds of distinctive information sources—and then make intelligence out of that to travel good steps that propel their enterprise decisions.
Q: Domo has seriously set a ton of time and strength and concentrate into its embedded BI abilities. What does staying recognized for that say to you?
A: A person of the big trends we are seeing from our consumers is that they are shifting the way in which they interact with their buyers by leveraging Domo’s embedded technologies (Domo All over the place). It will allow them to consider their consumer associations to a new level, and it produces a bigger degree of urgency and accountability for us to get that correct for them. In a lot of scenarios, our clients are producing new opportunities to have interaction their prospects.
For instance, 1 of our huge, global gaming associates is employing embedded analytics to hook up and interact with 1000’s of partners. This is vital for three explanations. First, the embedded encounter enables them to inject their brand into the platform so that it is an extension of their corporation. Second, it lets them to scale to a substantial associate community—and tens of thousands of prospects beyond that. And eventually, they ended up capable to provide the option without the need of a sizeable total of methods, which means a team of just 3-4 total-timers were equipped to bring the alternative to daily life and manage it heading ahead. That is quite awesome when you take into consideration the scale at which they operate.
Q: Data discovery and visualization are extra regular, par-for-the-program strategies that companies leverage knowledge. But profitable on that front has got to come to feel good, too.
A: What it definitely means is our buyers are winning and getting value from our system. It virtually doesn’t matter the place the knowledge exists, no matter whether it’s in an on the web program or a data center on your desktop—or buried in a location that would make it “dark facts.” The reality that we can bring that data to life and combine throughout various sources so that shoppers can interact with it is actually the key.
We have extensive-term buyer associations, and a lot of the original deployments transpire in times or weeks, not months or a long time. As they see the benefit of the original use situation, ideation normally grows with our consulting groups, who are concentrated on time to worth and then expanding the parts that Domo can travel value for them.
We have 1 retail purchaser that had a collection of checklists for its retailer manager to evaluate and update. The challenge was they had to go into different programs to come across the answers and outcomes, then toggle back again to the checklist. What is extra, aggregating all those checklists was time consuming, and then out of day by the time they were being accomplished.
By bringing the info from those people programs into Domo, they ended up in a position to create a information app that offered brief accessibility to their info and in the vicinity of real-time responses to these checklist merchandise. This enabled them to get additional visibility to their benefits and have an understanding of variance to their KPIs, correct from their cellular system.
Now, they can interact right with their clients and staff members and push a various outcome for them. Acquiring much better entry and visibility to their facts has definitely impacted the efficiency of their business enterprise in a beneficial way.
Q: When you have conversations with clients, or you see these types of awards occur Domo’s way, how does that play into how you program, and how you go about placing aims?
A: We’re usually seeking to master from and combine opinions. I feel a single of the terrific things about Domo is that our shoppers are so fanatical about the platform. So, the awards are validation of the benefit that they’re getting from it. Otherwise, they would not be submitting nominations and testimonials.
For illustration, just one of our prospects was just sharing how they are applying Domo Almost everywhere to integrate acquisitions. Think about it: You have two individual firms that are coming with each other and will require to integrate methods, facts, and folks. Domo Almost everywhere will allow them to speed up the time in between obtaining a new business and the time to fulfill their workforce. They bring the facts into the Domo system, mix it, and then truly start out to talk with the workforce. The speed and agility organizations are gaining by leveraging our system is fairly exceptional.
Internally, groups throughout the business are all concentrated on our customers and assisting them extract as a great deal worth as they can from Domo. In phrases of targets internally, it is not about winning awards it’s about location plans and priorities around time to value for our prospects and then encouraging them with adoption. We look at the shopper journey and moments of truth that assist optimize benefit and affect for their organization.
Master how quite a few of Domo’s more than 2,000 customers are using the award-successful system to get in advance and keep ahead in their respective fields.